Peers and laymen often ask me how I get booked by luxury brands like LVMH, Kenzo, Heineken, F1 Paddock Suite, Hennessy, Roger Dubuis, Mercedes Benz and most recently, Moet and Chandon.
The truth is, I work really hard on creating original content and present them in a manner as original as possible. When compared to other magicians who are trying to intimate the same thing, these discerning high end brands have a keen eye on originality.
There is no easy way to stay original, more often than not, young magicians who have just started out often copy successful magicians. While they might claim to be original by changing superficial features of their act, like the color of the prop, the bulk of their work is stolen (or as they claim, inspired by) from their predecessors.
In contrast, it is an uphill challenge to create and innovate being the first-mover, since it is so much easier to copy and intimate the works off the originator.
Despite these challenges, I have been very fortunate that the high-end brands still recognizes the quality of my work and trust me with their prestigious products for a magic launch. Most recently, I was flown to Colombo to do a session for Moet & Chandon's prestigious guests comprising of the top executives of Hennessy and Moet & Chadon, Socialites and Media.
The event was a huge success with an the guests were left with an experience like no other. They even requested for an encore performance at the end of the night which I abide to.
This event was also covered by the local newspapers like The Sunday Times and Esteem Magazine with a special mention of my magic.
All in all, more than just having original materials, I can pat myself on the back for doing a fantastic job. Here is a raving review from the organizer herself:
"Dear Alexander,
Hope you landed safely in Singapore. Just wanted to say THANK YOU. You were the star at our event and our guests absolutely loved you. Your performance was a total hit in Colombo and we have had three inquiries this morning!
Thank You Alexander. Even the media was thrilled to interview you and they called us this morning and complimented your act. We will try secure more events for you in the near future and be in touch with your shortly.
Once again THANK YOU! It was an absolute pleasure to work with you and we look forward to seeing you again in Sri Lanka in the near future.
Warm regards,
Organizer of the Moet & Chandon Event"
So it does pay to innovate and be original ;)
Signing off,
Alexander Yuen
Asia's Top iPad Magician
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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.
For any enquiries, do contact him at alexander@ipadmagician.org