Etiqueta Negra: A Story of the Premium Red Wine

When it comes to launching a new product, brands are always very careful about how they would want information to be presented. It can be in the form of a talk or a speech with powerpoint; but unless the speaker is exceptionally charismatic, speeches tend to be more lackluster.

VCT Wines came to me asking for a way to launch their premium Red Wine, the Etiqueta Negra. The objective for them was the following:

1. Tell the origin story of the wine

2. How it is different from the rest in terms of the taste and texture

3. Involve the VIP, Master Wine Maker - Marcello Papa

With that in mind, I crafted a digital magic sequence with the iPad and an LED TV for this. It also involves the VIP at the end which is a perfect lead into his presentation there after.

Here is a rehearsal demo:

Enjoy!

Let me know what you think! If you would like to showcase your latest product in a fun way, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes wine and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

Egypt: iPad Magician in the Middle East

A land of mystic and magic, Egypt. The place where fallen kings are mummified and kept in tombs where they believe in the afterlife. Filled with 3000 years of culture and richness, Egypt houses one of the 7 Wonders of the world. 

That sounds like something you'd see on a travel catalog, doesn't it? But in March, the iPad Magic Team and I were flown all the way from Singapore to Egypt to witness the magic of Egypt. Actually we were flown to perform at a Technology Conference called Connect HYPE 2018. There were partners from the Middle East at the event including Cisco (Which you might remember that I was performing there 2 years ago for their event in Saudi Arabia. Read more about it here!)

We were housed in the lovely Kempinski Soma Bay hotel in Hurghada, It was a wonderful place next to the Red Sea. We had the time to swim inside the Red Sea and did other tourist things. But it was not all play as we had a show to deliver, and deliver we did!
 

On top of my regular iPad Stage Illusions, I crafted a customized performance for Connect to showcase their digital and online technology. The whole coding process of a customized performance took about 15 hours, and you can see it below:

Though the effort was immense, it was well worth it. The performance was well received, the client loved how we showcased their technical know-hows and their services. 

After the performance, we went to tour Egypt, seeing the Great Pyramids of Giza. the Sphinx and even the Valley of the Kings. 

Check out a short video here on the various sights and sounds of Egypt:

I hope you enjoyed the video because we certainly enjoyed showcasing our magic to the middle east and in Egypt!

Can't wait to be back!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, Egypt. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He love the Sphinx and how it the word rolls off his tongue. SPHINX

Want to book Alexander at your international event? Contact him at alexander@ipadmagician.org

DHL'S 45TH ANNIVERSARY IN SINGAPORE: DIGITAL AND TECHNOLOGICAL INNOVATION AND MAGIC

It was delightful for me to perform for DHL's 45th Anniversary Singapore on the 24th October 2017 because I have always looked up to DHL as an innovative company that is eager to push the boundaries of technology to make processes and lives better.

My first working encounter with DHL was in the December 2015 where I was commissioned to craft and produce a digital magic act to launch their innovation center. Read the article here!

Moving forward to 2 years on, it brought me great pleasure to be back at their 45th Anniversary celebration, at JW Marriott Singapore.

I started the night with my iPad Roving Magic where I engage the audiences with my visually captivating iPad Magic. The audiences were enthralled as, for most of them, this is the first time they have experienced digital iPad Magic.

After the cocktail reception, I had to get ready for the iPad Illusion Show on stage. This show was tremendously well received as it embraced the company's vision of being technologically driven. 

Apart from my segment, the night was laced with technological artifacts like an interactive robot and a presentation on Drones.

Happy 45th Birthday DHL Singapore!

Signing off,

Alexander Y (Asia's Top iPad Magician) 

India International iPad Magic Performance for Suzuki

I was booked in September to present my brand of unique magic to the Suzuki International Distributors. The conference housed top management personnel from all around the world. It was a marvelous event held in the gorgeous JW Marriott Aerocity, Delhi. 

The hotel was beautiful with amazing facilities, but what was more captivating was the ballroom itself. There was an LED wall which was used as a backdrop against my performance. 

Watch this showreel for a taste of the iPad Digital Magic in India:

After the stage show, I then went and mingle among the crowd, presenting my iPad Magic close up. The crowd responded very well to the visual iPad Magic. A large part of the captivation from the iPad Magic stems from the fact that it incorporates technology and magic to create a visual magical experience that is different from other forms of magic.

Also, I made use of the Suzuki branding and logos as part of the magic routines. This was wildly popular with the audience.

Amazing special guests from France

It was a tremendously enjoyable event. It is always a pleasure to perform in India, lovely place with great hospitality.

Keen to have me at your international event? Book me here!

Signing off,

Alexander Yuen

Asia's Top iPad Magician

Customized iPad Magic Showcase: Sky Premium

A challenge that most marketeers face is that they run out of ideas to showcase a non-tangible product. For example, how do you showcase security? (See here!) How do you showcase a concierge service (read below!)

When I was consulted to design a sequence for Sky Premium, I too had some difficulties in trying to bring forth the ideas to life. Hence instead of focusing on what the company can do, I focused more on what their clients will experience. 

The four pillars of their services pertains to:

1. Travel
2. Wine and Dine
3. Shopping
4. Wellness

With this in mind, I brainstormed activities that are most associated with these pillars. Next I thought about the type of magic that would be most appropriate for this. 

A specific request the client wanted was to connect my act to the next segment where the emcee would talk about the "Key" to "The Good Life". Bearing that in mind, I had to end with that tagline so that my act can segway seamlessly into the next. 

Enjoy the good life and check out the end result below!

Living the Good Life,

Alexander Y (Asia's Top iPad Magician)

Want to showcase your intangible services?

Hit me up: alexander@ipadmagician.org

iPad Magic Product Launch: Making Magic Making Sense

Gillette: The Best A Man Can Get

When it comes to launching a product, there are several ways to do it. You can simply place a cloth over the product and reveal it, you can have a fancy box apparatus that would reveal it or you can reveal it while also showcase the qualities of the product (and that's what we did here!)

In line with my belief of "showing them, not telling them", I identified the key features of the product, which was a well lubricated shave. Then I brainstormed on how I can showcase this concept through magic, and at the same time, launch their banner.

The keywords in my thoughts were: beard, shave, cream, clean.

And after much discussing with the agency, we came out with the idea of having shaving cream, applied on beard, and after shaving it off, the image of the banner would appear. And thereafter, I would pull the banner out for photo ops.
 

A few more ideas:

• If you are launching a hotline, I can programme a phone in the iPad and have the VIP to dial the hotline, it would appear on the iPads and then the numb er can be pulled out.
• Launching a painting, or a poster? I can "paint" it with a brush on to the iPad and have it pulled out.

The possibilities are endless, my team and I will make sure that our magic is cogent and related to your product.

Contact me here for a discussion:

alexander@ipadmagician.org

Signing off, 
Alexander Y (iPad Magician Singapore)

iPad Magician Alexander Yuen Featured in Singapore News!

It is really awesome to be featured once again on local media. So after I came back from Hong Kong, I got a call from a journalist who wanted an interview with me about my iPad Magic. I was really amazed by the efficiency and how fast word travels!

Check out the article here:

"[THROUGH THE IPAD], THE EYES TRICK THE BRAIN"

When magic is visualize so vividly on the iPad, the eyes really fool the brain to think that magic is really happening. Audiences have told me that they actually feel something on their palms. And I truly believe that this is the next level of iPad magic. It is not about boxes or frames, it is immersing the audiences into the magic through the iPad.

I would love the opportunity to bring you to the next level in magic!

Signing off,

Alexander Y (iPad Magician)

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Keen to have me at your event?

Drop me an email here: info@metaillusions.com

:)