It is super fun to create magic for brands. Some time back, I was involved in creating iPad Magic for F&N Magnolia’s Taro Milk. The idea was to incorporate street magic and iPad Magic.

We hit the streets in Orchard Road and did several magic pieces for the passer-bys. We even manage to get a crowd for some of the acts.

At the end of the project, we managed to get 132K Views and 126 Shares on Facebook! This is a huge success for the client and for myself :)

Try the milk! While stocks last!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a product to launch? Contact him at alexander@ipadmagician.org

Performing MNCs tend to be challenging for a lower tier magician because the crowd comes from a diverse background.

This means 2 things:

The material you perform for one group might not be suitable for the next group
You might have to perform in a different language in the same event

Typically MNCs consider not only the experience of the magician and type of magic they present, they also prefer performers who have international experience. This is important especially for a roving performer who mingles and engages his audiences in a non-passive way (in contrast to a musician).

Thus far, I have been booked to perform in USA, Japan, Hong Kong, India, Egypt, Malaysia and Saudi Arabia. Every culture has their own social rules; through reading up and interacting with a diverse audience, one can be equipped with cultural norms that allows the performer to ease into conversations better.

In this event, I was performing for ED & F Man. The crowd consisted of Singaporeans, Filipinos, Mainland Chinese and Caucasians. You can notice some subtle differences in the pictures when I perform for these groups of people. For some groups, I tend to be a bit more subdue, and for some I tend to be more expressive. I give them space to react according to their cultural rules.

Case in point, here is a short video of me performing in Mandarin:

Enjoy the rest of the pictures below!

For more enquiry, drop me an email here:

alexander@ipadmagician.org

Signing out,

Alexander Y (Asia's Top iPad Magician)

F&N Magnolia Taro iPad Magic

iPad Illusionist Performing at Multi National Corporation (MNCs)