Imagine the heat of the F1 race combined with the timeless charm of a luxurious time piece, what do you get?

Roger Dubuis x Pirelli gives you a hint of that. Using the Pirelli tyres of the winning F1 car, Roger Dubuis crafted the finest combination of adventure and elegance.

I was invited on both occasions to showcase the watch in a novel way that would intrigue the guests and tempt them to have a hands on experience with it. Telling the story of how the winning tyres were used in the crafting of the watch, I made the watch appear out of the IPad.

Alongside with this customized magic, I performed my other magic on the iPad as well as the night progressed.

The best part of this launch was that I was able to use my magic to effectively tell and curate the brand's story through the iPad. Doing that allows the guests to remember the brand and giving it a personality.

How would you tell a brand story?

Signing off,

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries, do contact him at alexander@ipadmagician.org