DHL'S 45TH ANNIVERSARY IN SINGAPORE: DIGITAL AND TECHNOLOGICAL INNOVATION AND MAGIC

It was delightful for me to perform for DHL's 45th Anniversary Singapore on the 24th October 2017 because I have always looked up to DHL as an innovative company that is eager to push the boundaries of technology to make processes and lives better.

My first working encounter with DHL was in the December 2015 where I was commissioned to craft and produce a digital magic act to launch their innovation center. Read the article here!

Moving forward to 2 years on, it brought me great pleasure to be back at their 45th Anniversary celebration, at JW Marriott Singapore.

I started the night with my iPad Roving Magic where I engage the audiences with my visually captivating iPad Magic. The audiences were enthralled as, for most of them, this is the first time they have experienced digital iPad Magic.

After the cocktail reception, I had to get ready for the iPad Illusion Show on stage. This show was tremendously well received as it embraced the company's vision of being technologically driven. 

Apart from my segment, the night was laced with technological artifacts like an interactive robot and a presentation on Drones.

Happy 45th Birthday DHL Singapore!

Signing off,

Alexander Y (Asia's Top iPad Magician) 

The Peak X Yuli Jewelry (iPad Magic)

When it comes to class and style, there is little to be said about it. The jewellery by Yuli personifies style and class into a precious jewlery piece.

http://thepeakmagazine.com.sg/events/peak-premier-dinner-maybank-private-wealth-vlv/

Combining the elegance, style and magic, I was commissioned to craft an act for Yuli to showcase their jewelry. 

Enjoy this piece of specially crafted magic:

Signing off,

Alexander Yuen (A Finer Side of Magic)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment. The top brands trust him, so why shouldn't you?

For any enquiries, do contact him at alexander@ipadmagician.org

India Yes Bank iPad Magic for 1000+ Guests

After my bouts of iPad Magic stints around India, I was specially requested to perform for an international India event in Singapore. This was an event organized by Yes Bank of India. The event itself hosted more than 1000 guests, held in the lovely Grand Ball Room of Mandarin Orchard.

It was a terrific crowd, and I was commissioned to create a customized segment where I would make their logo appear. 

Here is it:

Want more impact with branding and customization?

Enquire here!

Signing off,

Alexander Yuen

iPad Magician 

India International iPad Magic Performance for Suzuki

I was booked in September to present my brand of unique magic to the Suzuki International Distributors. The conference housed top management personnel from all around the world. It was a marvelous event held in the gorgeous JW Marriott Aerocity, Delhi. 

The hotel was beautiful with amazing facilities, but what was more captivating was the ballroom itself. There was an LED wall which was used as a backdrop against my performance. 

Watch this showreel for a taste of the iPad Digital Magic in India:

After the stage show, I then went and mingle among the crowd, presenting my iPad Magic close up. The crowd responded very well to the visual iPad Magic. A large part of the captivation from the iPad Magic stems from the fact that it incorporates technology and magic to create a visual magical experience that is different from other forms of magic.

Also, I made use of the Suzuki branding and logos as part of the magic routines. This was wildly popular with the audience.

Amazing special guests from France

It was a tremendously enjoyable event. It is always a pleasure to perform in India, lovely place with great hospitality.

Keen to have me at your international event? Book me here!

Signing off,

Alexander Yuen

Asia's Top iPad Magician

F1 NIGHT RACE: ASIA'S TOP IPAD MAGICIAN AT THE PRESTIGIOUS PADDOCK CLUB SUITES

Last weekend was an insane weekend for me as I performed at F1's Paddock Suites. I jumped from suite to suite keeping the guests entertained in between the races.

Here are the suites that had me on their entertainment schedule:

1. Marina Club
2. Raffles Club
3. Singapore Suites
4. Ferrari
5. Singapore Airlines
6. McLaren Honda
7. Heineken
8. Rolex
9. Cuscaden Suite
10. Paterson Suite
11. Mercedes Honda
12. Red Bull
13. Cheniere
14. Temasek

Signing off,

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment. The top brands trust him, so why shouldn't you?

For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magic at Heineken F1 Fashion Party!

The moonlit open area was bustling with noise. Many were eating, drinking and chattering amidst the sea of people. I was at Lau Pa Sat, performing for Heineken’s Formula One Fashion Party!

The iconic heritage site, Lau Par Sat, was remarkably transformed into a fashion runway with a unique twist! Famous models Sheila Sim, Angie Watkins, Hanli Hoefer and Jason Godfrey wore clothes by Singapore's leading design talents, Sabrina Goh and Amos Ananda. The show was even curated by fashion show producer Jeremy Tan! I began my performance with a group of friends, showing them my interactive iPad Magic!

The crowd was amazing! Everyone was hyped about the upcoming Formula One events that were to happen that weekend. Since it was a Heineken event, I also added something extra into my iPad magic routine!

The audience went crazy when I took out the Heineken bottle from my iPad. Some girls even screamed! The night was filled with laughter and looks of amazement!

Overall, I had a great time performing at Lau Par Sat. The people there were very welcoming and it was wonderful performing at somewhere I love to eat!

Signing off,

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment. He would likely also love to have a beer with you ;)

For any enquiries, do contact him at alexander@ipadmagician.org

Car Launch iPad Magician Mercedes Benz GLA

The all New Mercedes Benz GLA is a charming, sleek and family friendly car. I was invited to entertain the guests at the launch of the car. 

I specially designed an app on the iPad to make a car model appear. The guests reacted with much delight after seeing the iPad magic. This also gave me a chance to nudge them to check out the real car on display.

Aside from that app, I also designed an iPad Magic app that displays the hashtags of the event and they appear magically in the cards that the guests were holding.

Check out this short video to see the magic and the all New GLA!

And at the end of the event, I got a positive feedback from the organizer and that was a good pat on my shoulder!

“Hi Alexander, 

I would like to thank you for the services at the MB GLA launch. The client enjoyed it very much. 

Thanks”

Great honour to share my iPad Magic at the car launch!
 

Signing off,

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries,  contact him at alexander@ipadmagician.org today!

LUXURY TIME PIECE: ROGER DUBUIS X PIRELLI WATCH LAUNCH

Imagine the heat of the F1 race combined with the timeless charm of a luxurious time piece, what do you get?

Roger Dubuis x Pirelli gives you a hint of that. Using the Pirelli tyres of the winning F1 car, Roger Dubuis crafted the finest combination of adventure and elegance.

I was invited on both occasions to showcase the watch in a novel way that would intrigue the guests and tempt them to have a hands on experience with it. Telling the story of how the winning tyres were used in the crafting of the watch, I made the watch appear out of the IPad.

Alongside with this customized magic, I performed my other magic on the iPad as well as the night progressed.

The best part of this launch was that I was able to use my magic to effectively tell and curate the brand's story through the iPad. Doing that allows the guests to remember the brand and giving it a personality.

How would you tell a brand story?

Signing off,

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries, do contact him at alexander@ipadmagician.org

RESTAURANT ANDRE: GASTRONOMIC CIRCUS DE LA VIDA (CURATING FOOD WITH MAGIC)

It was truly a great privilege to work with Andre Chiang of Restaurant Andre. This is a 2 Michelin Star Establishment. This man is a master at what he does, and his cool temperament is a huge contrast to say... Gordon Ramsey. 

When you walk into the restaurant, there is an air of poshness but yet unpretentious. I met Andre personally to talk about a collaboration where I would design magic to introduce each dish. This could be in the form of making the dish appear, or a crucial ingredient appear. This was a one day only presentation for Gastronomic Circus De La Vida.

Apart from designing the magic, I was also involved in teaching the waiting staff how to execute the easier magic so that they can do it as well. The magic we created was focused and to the point. Every magic sequence is specific to the dish, there was no need for generic magic in this settle.

On the day itself, I disguised myself as a waiter and greeted the guests. Amongst many things, I made a bottle of wine appear as well as make coffee beans appear out of my phone. Check out this video from a guest from Thailand!

It's magic

A post shared by Krirkphol Masayavanich (@fluke777) on Aug 1, 2017 at 11:35pm PDT

Truly a wonderful and enriching experience working and learning from a master from a different discipline.

After the event, I got the feedback, even though the magic was the most expensive part of the event, Pam and Andre(the chefs) said that it was the most impressive and the one that is most worth it. They were really happy with Alex's performance

That brought a smile to my face :)

Signing off,

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magic Special: Indian Wedding in the Heart of Bangkok

This month I was cordially invited to perform for an exquisite Wedding Banquet for an Indian family all the way in the Land of Smiles – Thailand. I was extremely pleased that I was invited to grace this joyous occasion of theirs. I packed my bags, booked my flight, and buckled my seat-belts together with my wonderful crew member, Elijah.

The Wedding Banquet, unlike a traditional Chinese wedding, spans across the length of two days, of which, was held in two different locations. These banquet or parties thrown by the family, are highly exquisite, prestigious and above all, out of this world. You should have seen the quality of the food, furnishing and ambiance provided by the management. No expenses were spared from the client; they were highly serious about getting the best there is for this event! They even had all their relatives in India flown in to Bangkok so that they could all commemorate this wonderful and magical event!

Our first party was located abroad a cruise. It was so big that it even had an escalator on it. The drinks were plenty; the people were many! I had a great opportunity to show this group of fantastic people the miracles iPad magic can produce! A particular Indian lady was so astonished by my magic that she proposed for a photo to be taken with me.

Magic transcends cultural boundaries. I am extremely grateful that I am blessed with the skill sets that I possess to bring about happiness and satisfaction to my clients around the world.

Curiosity has always been intrinsic in us human beings. Magic then allows me to engage with the spectator’s curiosity by showing them a spectacle that they will never forgot for the rest of their life. I am thus able to mould and shape the way they think about reality. Oh, I forgot to mention how well dressed the audience was for this event!

The second part of the banquet was held at the extremely luxurious and gorgeous Kempinski Hotel. It was such a marvel! There were a great many number of chandelier lights over head while the distinguished guests were all seated upon chairs that look like frosted glass! The furnishing of the Hotel’s ballroom was such a great complement to my digital magic; it was highly elegant and classy.

My crewman and I had a fantastic time and Bangkok and I hope that you too had a fantastic week as well. Cheers!

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Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. He also loves Bangkok and the food there. And thinks that Indian hospitality is the best! Want something luxurious? You know who to call :)

For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magic in Digital Security Conference

This month, I was able to showcase my brand of classy and innovative digital iPad magic to the management and employees and NTT Communications’ corporate lunch event! This event was focussed upon embracing disruptive technologies (especially in the security aspect). The company adamantly believed that their image and perception of technology is best represented by my brand of iPad magic!

What a great honour it is for me to be regarded by them as one of the best digital magicians both within Asia and around the world. In fact, the client wanted to book me on the month of December back in 2016, however, I was unfortunately unavailable.

Yet despite the odds, they still insisted on acquiring my service as an iPad magician because they said that they only want to hire the best. I was extremely touched by their gesture.

So I packed my bags and booked a flight together with my crew Elijah, as well as our newest member on our team, Anderson. It is truly a privilege to be able to fly abroad with them!

The crowd during the event was highly pleasant and enthusiastic. Their reactions during the performance were good and they definitely enjoyed the moment when I "hacked" into their minds with the iPad app I created.

Moreover, the service and hospitality provided by our clients were first-class. We treated each other with great respect and at that moment during the event, we were not bonded simply by a business transaction, but rather, by something more. They even had a green room prepared for us before the show. It was a great pleasure performing for NTT Communications and I hope that they enjoyed by performance. In fact, the clients, of whom hired my services for this event told me that the show was worth the wait!

Apart from the show, I had a great time exploring the streets of Hong Kong with my team! We visited quite a number of cool and quirky cafes that sold some pretty delicious local food.

My team and I also scaled Hong Kong’s very own Victoria Peak! The scene was breath-taking and the trip was definitely a memorable one!

I would love to go back to Hong Kong once more and maybe spread my love for magic abroad other international boundaries as well, like Australia ;) ! 

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Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by technological companies to do their launches due to his skill in combining technology with magic. He also loves Hong Kong food, as you can see.

For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magician Wows Crowd in Hong Kong Fintech Event

This week, I was invited to showcase my brand of interactive and creative iPad magic for the people of Hong Kong during Fintech Challenge. This event was organised by Citi and PWC, both companies of which are highly renowned throughout the international business community. The event is aimed at exploring possible disruptive Fintech apps. I was very pleased to be invited to this event; the magic that I was about to perform is not your run-of-the-mill close-up magic. I intend to show them what a brilliant piece of entertainment customised iPad magic is.

iPad magic is different from traditional magic in many ways! Digital magic has a slant towards innovation and creativity. These concepts align themselves very much to the themes and mottoes of top companies around the world. Thus, iPad magic, when presented with great flair and dexterity, would appeal greatly to this group of intellectual business intelligentsia.

The magic that I showcased was customised to suit the theme of Fintech Challenge – Instant online shopping. I wanted to bring out and accentuate the possibilities and convenience on how online shopping can benefit the general population. iPad magic is able to do just that. Imagine being able to produce anything that you desire on the screen of your digital tablet and pull it right out with just your fingertips, would not that be convenient?!

I had a great time performing for the crowd at Fintech Challenge in Hong Kong and so did they. Hopefully, I will have another opportunity of providing luxurious and sleek digital magic for their events in the future!

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Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by technological companies to do their launches due to his skill in combining technology with magic. He will be happy to perform at your Fintech Event as well!

For any enquiries, do contact him at alexander@ipadmagician.org

A Night of Wonder with China Unicom!

Last Friday, I was given a fantastic chance to perform for one of the world’s most well established networking companies – China Unicom! Yet, what better way to connect and interact with the clients than the use of marvellous close-up magic! Yet this was not your run of the mill corporate show. The diners, a pleasant and enthusiastic bunch of people, flew all the way from China just so that they could attend this wonderful evening filled with exquisite food and wonderful Magic!

The ability to perform magic has always been a well cherished attribute of mine. Interactive magic has a way with people – it allows me to break cultural and language barriers. China Unicom has given me a huge honour, to not only perform magic for these wonderful people but also to display my bilingual language prowesses!

Apart from the magic, the diners that I have interacted with during the event were extremely cordial, and polite. I had as much fun performing as they did experiencing it!

Yet, interestingly, the highlight of the event was my performing for China Unicom’s General Manager. You should have seen his reactions when I vanished the entire deck of cards! He enjoyed my show so much that he requested a selfie with me on the spot! This made my day. I hope everyone had an enjoyable week as I had had!

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

IT’S ALL DONE WITH SMOKE & MIRRORS, HOW ELSE?

Magic has always given me numerous opportunities in making new friends while at the same time, relish the vigour and pleasure of life! Last week, I was honoured with a wonderful chance to perform for a pleasant bunch of nice and beautiful people at Singapore’s very own Smoke and Mirrors rooftop bar. The scene at the bar was gorgeous and short of a word – breath-taking! The music was cool - one had the tendency to order a drink too many at this fantastic place - the ambiance was terrific; this was further accentuated with the fine furnishing and lights that the bar has meticulously embellished. Brilliant! Overlooking the skyline of Singapore; this has got to be one of my favourite places to perform!

Check out this video summary of the event:

This event was a networking session for Visa Group. I had a fantastic evening interacting with the crowd, of whom exhibited great enthusiasm and energy when I showed them some of the digital wonders on my iPad. These guys could not believe their eyes when I caused a solid object to materialised from a virtual space!

Magic at a networking session is always a good idea. The magic helps create a conversation topic for the guests and allows them to ease into natural conversation. 

It has been a memorable and truly unforgettable experience performing at Smoke & Mirrors. I highly recommend a visit or two to this rooftop bar. Hopefully, I would be able to perform here once more in the near future!

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

Customized iPad Magic Launch for Ford Hong Kong

On the 7th of April, I was presented a brilliant opportunity to showcase my fresh and innovative brand of iPad magic at Ford’s Kowloon Bay Showroom. The performance was a customised one; I was given the honourable task of unveiling Ford’s showroom at this spectacular opening ceremony. In the performance, I shared about Ford's past, present and future.

Spirits were high everywhere, and the people involved were charmingly pleasant. Although the preparation process was a complicated and perplexing one, it was an absolute delight to have cooperated with the Ford Team and those that were involved in the event.

What struck me the most was a compliment given by the CEO of Inchscape – he told me that this launch was the best that he has ever seen - it was interactive, entertaining and very informative!! Compliments like this make my day; it fuels my drive towards becoming a better magician.

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

Volkswagen meets Asia's Top iPad Magician

I was given a fantastic opportunity to perform for Volkswagen’s 10th anniversary! The atmosphere and ambiance was brilliant, the crowd – pleasing and enthusiastic – responded and received my performance with much energy and vigour. Magic allowed me to transcend and surpass age gaps and effectively performing for the diverse audience. The beautiful thing about magic is that it does not require fancy words nor complicated paraphernalia in order to create a profound sense of wonder. A slight wave of the hands; the casting of a shadow, allows me to unlock the most mystical of cabbalistic portals. People enjoy a great time with magic; and so do I.

Picture Credits: Volkswagen Facebook SIngapore

Incidentally, I was given a special request to perform for the upper management of Volkswagen Company (both international and Singapore). It was exhilarating moment and very memorable. The audience (especially the Germans) possessed a great sense of humour that added tremendous zest and colour to the wonderful evening.

I also incorporated digital magic into my performance where I made a car appear out of the iPad. A girl even told his Dad in a high-pitched voice trembling with excitement: “He is the real Zach King!!”. That made me laugh!!

I enjoyed my night thoroughly at the showroom and I hoped that the organisation and the audience felt the same way too!!

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magic and Tech Saturday: Technology for Everyone!

Magic has always allowed me to form incredible bonds with others despite the differences in age or language. Last weekend, I was given a fantastic opportunity to do just that at Tech Saturday!

Tech Saturday is an event where technophiles throughout the island gather to experience the latest and coolest tech-exhibitions. Amongst the VR stations and interactive robots, I was given the spotlight on stage, where members of the audience were able to witness the eye-popping visuals that iPad Magic has to offer. I had a fantastic time interacting with a particular child, of whom, bravely volunteered to come on stage with me. His reactions were unforgettable; all the giggling, laughing and clapping from the crowd made a positive impression upon the both of us. What was truly magical for me as a magician was the experience I had with my audience.

Check out the video above to see the highlights of Tech Saturday!

Tech Saturday exemplified the dawn of the age of technology. Traditional forms of conjuring – rabbits and top hats – are gradually rendered obsolete. I believe that only by converging the media, the arts and technology onto a single point can we truly discover the finer side of magic while ensuring that the art of magic remains fresh, exciting and innovative.

Having a jolly good time with my team of extraordinary magicians! Hope all you guys had an awesome week as I have had!

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magician in Vietnam (Saigon)

Xin Chao! (Good Day in Vietnamese!)

My team and I just got back not too long ago from Vietnam. It was an amazing experience performing in Vietnam for the wonderful sales force conference of Experian. The venue of the show was in Intercontinental Saigon, and it was gorgeous. 
 

The guests were really thrilled to see how I combined technology and magic to create wonders. And they were amazed by the presentations brought forth to them.

My team and I did a fantastic job entertaining the guests and that the response from the client were very positive! It is always a nice pat on the back when the reviews are good.

As this was our first time in Vietnam, we took a couple more days to explore the area and immense in their culture. Saigon is an amazing place with wonderful people and food.

Can't wait to be back!
 

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magician in India

On 9th of April, Asia's Top iPad Magician, Alexander Y flew to India, Jaipur to entertain distinguish guest of Willis Carrier Club dealer’s event and Toshiba Dealers Meet. He was invited to perform for a cocktail reception to showcase his amazing iPad Magic.

Check out this quick video to see the sights and sound of Fairmont India!

When we first arrived at Fairmont hotel, Jaipur, we were graciously greeted by the hotel staff. The hotel staff were so hospitable they even toured us around the grounds of the hotel and explained why the hotel was built in the shape of a palace! We were in awe when we saw how beautiful the hotel was.

On the first night, Alexander performed for Willis Carrier Club. He started his opening act and left his audiences speechless, even the client told him “You have really pursued the right path in life as a magician!”

Alexander then moved on to the next group of audiences. He started pulling objects out of his IPad such as his sharpie, sponge balls, and even transferred an X from his iPad to his spectator’s hands!

He soon established his presence there as a magician and people were crowding around him to watch him work his magic! It ended off with a thunderous applause and the events manager looked forward to seeing him again the next day to perform for Toshiba Dealers meet!

On the second night, Alexander arrived at the event location an hour earlier. He walked around the dining area, preparing for the guests to arrive, and striking conversations with the waiters and waitresses. A few minutes later, Alex was greeted by a guest who excitedly requested for a magic trick after getting great feedback about his magic! He was astonished when Alexander was able to predict the card he was thinking of.

After the guests started streaming in the ballroom, Alexander approached a group of Indians and performed his full repertoire of iPad Magic. One of the Indians shrieked when Alexander made a coin appear underneath his watch! He carried on wowing the crowd with his professionally designed iPad magic and ended the night with a round of applause from the spectators and smiles on their faces! Throughout his night of performing, people genuinely were genuinely impressed with his performance and a lot of them even requested to take selfies knowing he is the celebrity of the event!

It was an amazing event and experience for Alexander and his team! It was truly a blessing to be flown around to perform magic!

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org

Fostering Memories with iPad Magic at Malaysian Food Street

On the 29th of March, I was given the pleasure to perform for Commscope Solutions, one of Singapore’s communication networking companies, at Malaysian Food Street, Resort World Sentosa! I figured, what better way to engage the employees of the company, than the use of digital magic.

Pictures courtesy of McCorkell

Malaysian Food Street is a wonderfully adorned and embellished area undisturbed by pop culture; it is furnished with traditional coffee-shop benches and nostalgic signboards where authentic dishes of the past embraces this modern generation of ours.

Close-up digital magic transcends both cultures and ethnicity.  Despite the differences in cultural practices and beliefs, magic allows me to bridge a psychological and emotional connection with my audience. Unlike conventional stage magic, where magic is but an expression of the performer’s artistry, close up magic allows the magician to interact and engage with the spectators on an intimate level – something that the magician is unable to accomplish thoroughly on stage.

Magic has always been something special to me. The flip of a card, the click of the fingers creates amazing memories both for me and my audience. These moments are the ones that I especially cherish and enjoy.

Regardless of the toil and effort that precedes the performance, the opportunity to witness a smile of wonder and curiosity is the best reward for me as a magician!

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Alexander Y. is Asia’s Top IPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! For any enquiries, do contact him at alexander@ipadmagician.org