Technology x Magic: InnoCarnival 2018 in Hong Kong

When Technology combined with Magic and Innovation, you get an exciting experience of visually impactful, mind blowing entertainment!

For that reason, I was flown to Hong Kong to showcase my work specially for Hong Kong’s Innovation Festival called InnoFiesta. They wanted me to showcase my iPad Magic which they deemed to be a breakthrough in innovation and magic.

This festival was the first time I performed to a public crowd in Hong Kong. The previous engagements were solely for corporate and private events (see my launch for Ford in Hong Kong, FWD insurance Hong Kong and ALCO Launch Hong Kong).

The crowd thoroughly enjoyed the magic. The organizers were very satisfied with my performance as they agreed that this was an innovative performance combining technology and magic!

Thank you Hong Kong! I would love to be back once again to share newer and more innovative iPad Magic!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He constantly innovates by pushing the boundaries of technology and magic.

Got a story to tell? Contact him at alexander@ipadmagician.org

iPad Magic for Australia Travel Conference

Some time back, I did a wonderful event for ATAC (Australian Travel Agents Co-operative). It was a dinner held in Gardens by the Bay and the restaurant housed the delightful travel agents from Australia.

For this engagement, I was asked to interact and engage the guests with my iPad Magic. They also wanted me to make a small gift appear at the end of the performance.

I had so much fun bantering and interacting with the guests through my iPad Magic. It is a pleasure to be able to bring smiles and laughter to these guests from Australia.

Thank you very much for having me! It was a joy performing at this Australian Conference!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way.

Got a story to tell? Contact him at alexander@ipadmagician.org

Singapore Success Story: iPad Magic for TWG

I have always held TWG in high regards because they are the case study I would study in my Marketing 101 when I was an undergrad. A truly Singaporean brand, shining across the world, internationally. What a dream if I could one day be like them!

Back to the event, the event was held in Zouk, amd TWG had their extravagant anniversary party last week where I was invited to perform.

The guests consisted of theco-founders in TWG, Mr Taha Bouqdib, Ms Maranda Barnes and Mr Rith Aum-Stievenard. Also present was the CEO of OSIM Mr Ron Sim. It was a delight to be able to present my iPad Magic for them and their colleagues.

At the end of the performance, Mr Taha Bouqdib came by to tell me that it was a great show and everyone loved it! It was a great moment to be affirmed by someone of such affluence.

Thereafter I unbashingly asked for a selfie with him which he happily obliged to.

The night was made even greater when I left the club and bumped into Mr Ron Sim. He then also told me that he really enjoyed the show :)

It was a wonderful night to be able to perform my iPad Magic and soak in the presence of a great Singaporean success story!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys his tea every now and then with clotted cream and scones.

Got a story to tell? Contact him at alexander@ipadmagician.org

Recreating History: 25 Years of Chopard's Happy Sport

I always get a thrill when I am asked to recreate brand stories, especially the origin stories. It is inspiring to witness the progression, hard work, set backs and rewards the pioneers of the brands had to face and reap.

When Chopard asked me to design a storyboard to commemorate the 25 Years of their Happy Sport Watches, I could not say no to it. I really wanted to do it because of the values that Chopard hold as a luxury brand (their commitment to 100% Ethical Gold) and that they exist also as a family business (From Karin Scheufele to her children (and current CEOs): Caroline Scheufele and Karl Scheufele).

For this event, I designed a showcase to tell the Chopard’s Brand Story with 4 of my iPads. The audiences consisted of celebrities and socialites. I was really flattered when Zoe Tay remembers me from the previous event where I also performed for a luxury brand.

In fact, Ms Caroline Scheufele herself was present at the event. During the bit where I shared about Karin Scheufele, Ms Caroline Scheufele exclaimed in joy to the audience that that was her mother. It was a really sweet moment for me to be able to create such a precious moment through my magic.

The magic and storytelling was incredibly well received. It was wonderful to be able to share their brand story in an engaging and experiential manner!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He thinks the best type of magic is the kind that strikes an emotional cord, rippling magical moments thereafter

Got a story to tell? Contact him at alexander@ipadmagician.org

iPad Magic for Bvlgari Pop Up: Performing for Zoe Tay, Fann Wong and Sam Willows

I previously spoke about how performing magic for luxury brands and how it requires a good fit in terms of image of the magician and brand as well. And it brings me great joy (and a nice pat on my own back) to be able to perform for Bvlgari again. This time, at their prestigious Pop Up Event where they invited Zoe Tay, Fann Wong and Sam Willows.

On top of top Singapore celebrities and A-listers, there were many socialites who attended the event. The iPad Magic performed had to be of high calibre and classy.

It can be quite nerve wrecking to perform for celebrities, and I actually had to regroup myself before approaching them. At the end, I realised that magic broke the ice and they react like how most people would too.

An excellent night it was, a truly wonderful privilege to share my magic :)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He might occasionally be star struck when performing for Zoe Tay but he is the best choice for A List Celebrities!

For any enquiries, do contact him at alexander@ipadmagician.org

F1 Singapore Night Race Hospitality Suite

Final Race Day for F1 2019!

And I got to watch the race (and perform) at the gorgeous view from National Gallery. This year, I was invited to EDB’s F1 Party to perform and showcase my magic to the esteemed guests.

Apart from making a model of the Vanda Electrics Dendrobium appear (Singapore’s First Electric Sports Car) from the iPad, I also entertained the guests with my iPad. You can see how thoroughly entertained the guests are from the magic.

Hope you had a great final race day too!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He likes all things Singaporean too, support local!

For any enquiries, do contact him at alexander@ipadmagician.org

iPad Magic: Bvlgari Watch Launch

It is always a true honour to be handpicked as part of the entertainment for prestigious brands (Past luxury clients include: LVMH, Roger Dubuis, Mercedes Benz, Yu Li Fine Jewelry, Moet & Chadon and many more.

It is a testament to the quality and image that these brands are looking for especially when the magic involves their products. A great deal of thought and discussion happens before a performer is entrusted with their brand.

I was very lucky to be engaged by Bvlgari to showcase their Serpenti and Lucea watches. In this engagement, Bvlgari wanted to have the guests experience more than just magic, they wanted the magic to come alive and for me to showcase their watches.

I crafted specialize apps on the iPad and devised methods to make the watches appear out of the iPads.

It was a fantastic evening where the guests enjoyed the craftsmenship of these fine watches, the food and also the magic

Really had a wonderful time with Bvlgari and their guests!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way.

For any enquiries, do contact him at alexander@ipadmagician.org

All Set for F1 Night Race 2019 with Dunhill Century Launch Party

Last week, I was sent a bottle of Dunhill Century Fragrance and a request to perform at an F1 Party at the Grand Hyatt. This was a collaboration and celebration of the start of F1 and the launch of this fragrance for the modern man.

Perfect!

The bottle itself is inspired by a dice, and it embodies the sleekness and simplicity of the modern day gentleman. I designed a series of magic revolving around dice and shared them with the crowd.

It was a wonderful event with guests who were there to let loose in anticipation for the F1 weekend!

I hope you have a great time at F1 too!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He occasionally enjoys the smell of burning asphalt by the fast cars in F1

For any enquiries, do contact him at alexander@ipadmagician.org

Etiqueta Negra: A Story of the Premium Red Wine

When it comes to launching a new product, brands are always very careful about how they would want information to be presented. It can be in the form of a talk or a speech with powerpoint; but unless the speaker is exceptionally charismatic, speeches tend to be more lackluster.

VCT Wines came to me asking for a way to launch their premium Red Wine, the Etiqueta Negra. The objective for them was the following:

1. Tell the origin story of the wine

2. How it is different from the rest in terms of the taste and texture

3. Involve the VIP, Master Wine Maker - Marcello Papa

With that in mind, I crafted a digital magic sequence with the iPad and an LED TV for this. It also involves the VIP at the end which is a perfect lead into his presentation there after.

Here is a rehearsal demo:

Enjoy!

Let me know what you think! If you would like to showcase your latest product in a fun way, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes wine and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

Cortina Online: Reimagined Innovation iPad Magic

Reinvention and Innovation is in my blood, it is in the magic that you see. Moving away from tradition, I incorporate technology into my magic.

Cortina Watches also recently took on the path of innovation and started their e-commerce portal, Cortina.Online

In order to keep the event thematic, they gotten me to perform for them and showcasing how easy it is to get their exquisite watches online.

It was a great pleasure performing for all their VIPs and esteemed guests.

Check out this video to see how I customized my magic for them:

If you think that I have what it takes to represent your brand, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes watches and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

Directing The Greatest Show with P&G Management Team

The challenge of directing a magic show for a management team extends more than just trying to teach the leaders how to execute the magic tricks.

To direct and craft a show requires in-depth knowledge of theatre, lighting and psychology. My team and I were tasked to craft a magic show casting the P&G management team.

Using the mood board given to us, “The Greatest Show(man)”, we crafted 5 acts for the management team and with the finale of their boss appearing.

The crash course on magic and performance took a span of 2 weeks, lesser time than we were comfortable with, but it worked out very well because these leaders really put their heart into the rehearsals.

Also, coupled with the fact that my team and I had the hands on experience of teaching management teams to performance magic (Senior Management Team from WIS, NTU SPMS Professors); all processes were streamlined and efficient.

It was a tremendously amazing process watching non-magicians perform feats of magic so well. They were indeed a part of The Greatest Show!

Here is a snippet of the finale!

Do you want to have something different, special and meaningful for your next corporate event?

With our operational expertise and experience, we can make that happen! Speak to us! We will be happy to discuss more!

Email me at:

alexander@ipadmagician.org

Signing off!

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org

Innovative Customized Magic with LED Wall Projection for HPE Asia Pacific Japan

"INNOVATIVE SOLUTIONS NEED TO BE PRESENTED IN INNOVATIVE WAYS."

This was the mantra I adopted when I was handed over the HPE project which required an innovation, entertaining and educational performance. 

The objectives were simple but challenging:

1. Create a short act with the IT Monster 
2. Showcase the tagline of Tame IT
3. Audience interaction required

These pointers were given to me through a brief from the client. On its own, it will not make a good story to present as there is no arc, plot and resolution. I added more pointers to supplement the storytelling arc.

1. Create a short act with the IT Monster 
2. Showcase the tagline of Tame IT
3. Showcase the problems when there are inefficiencies in IT **
4. Showcase how HPE solves this problems**
5. Audience interaction required

With that, we are now able to craft an antagonist and a hero in this story. 

In this performance, I used motif of jammed cogs in a gear system to symbolize inefficiencies and how with HPE we will be able to get a well running system.

I used other symbols like the lightbulb to represent innovation and the light from the bulb to tame the IT Monster.

This performance was extremely well received by the international guests as it was their first time seeing such a performance!

While I am unable to share the full performance in public, I would be happy to share it with you if you are an events producer or a potential client interested to see my work :)

Drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician and Storyteller. He believes that the experiences are best experienced as stories. With good stories, memories are forged and emotions are struck. In his free time, he enjoys movies from Christopher Nolan and Spike Jonze. 

For any enquiries, do contact him at alexander@ipadmagician.org

Customized Mentalism and iPad Magic in Colombo

Recently I was booked again for an overseas trip to Sri Lanka for the Young Presidents’ Organisation Handover Event. This is the first stop of many for my iPad Magic- Asia tour.

My team and I were housed in the vibrant and exquisite Hilton Hotel Colombo for the night. The food and the ambiance, alongside comfy accommodations were all perks of being an international illusionist. It is always a blessing to be able to travel and showcase my artistic work.

Showtime was in the evening.  I took the stage and performed a short segment of customized mentalism that captivated the audience. This customized piece of magic was designed to showcase the theme of the event where the outgoing committee hands over to the new incoming committee. I designed it in such a way where it will involve everyone in the audience and the final revelation is a nice surprise.

 
See the video below for yourself!

I was also requested to perform mind-blowing mentalism at the cocktail reception. You can see the audiences being enthralled by his amazing performance.

After the walkaround set of mentalism, I was then requested for my specialty of iPad Magic. 

After the show, I had to head off to the airport to catch a midnight flight back to Singapore as I am booked for another show back at home. All in all, it is a wonderful and fruitful performance where I am able to share magic that is rarely seen!

Signing off,
Alexander Y

iPad Magician (and Mentalist)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. 

For any enquiries, do contact him at alexander@ipadmagician.org

Mentalism, Storytelling and HP Product Launch

It has always been a challenge to launch a products to the media and partners. While it is logistically simpler to display the products, it is always better to have the products experienced. This experiential engagement allows for a longer impression and lasting memory. 

Last week, I had the chance to work with in2Marketing and HP to craft a short 10 minute opening act with these following objectives:

1. Showcase their products in action
2. Use the catchphrase of One Live
3. Smooth Transition to the VIP who will be giving a speech

With these objectives, I came out with a series of routines to capture the audiences attention.

Watch how I skillfully incorporate the Sprocket Plus, the HP Pavillion x360, and the HP Pavillion Gaming into this presentation!

Signing off,

Alexander Yuen 

Magician and Storyteller

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

My Magic, My Gift

For some, magic is a tool to break the ice or pick up girls. For me, my magic is a gift. It is a gift that allows me to connect with people of all ages and demographics. 

Last Friday, Hari Raya, I was asked to do a show for the less fortune at the Istana. I instantly agreed. While the usual corporate international shows are great (together with the fancy hotel suites and cocktails), its always a privilege to offer my magic to those who might not had the chance to experience it. 

When I performed my magic for the audiences, it bridged an instant connection between myself and them, we are on the same page and we know that we are both going to experience something wonderful and amazing. 

I am really glad I was able to rope in The Strangers and Joel to be a part of their experience. They performed wonderful close up magic for them and brought joy to them.

At the end of our performance, we were also had a chat with Mdm President Halimah and First Gentleman, Mr Mohammad.

Here is a short footage of my iPad Magic at the Istana. Have a glimpse of how the West Drawing Room looks like:

It was truly truly a special thing to give our time and talents for those who have lack moments of wonder, or those who no longer believe in magic. As magicians, we must never forget that.

Signing off,

Alexander Yuen (iPad Magician)

Imagination and the Child

Seems like an odd title to use for a blog post isn't it? Let me dwell more into this since this this post was inspired by a recent performance I did.

It was not my usual high-end corporate event, it was a 9 year old boy's birthday party. For the most parts, I always reject birthday parties for children because my show is not a kids magic show where children would be screaming and laughing at colorful, silly things.

However, I took up this party because the boy's mom tried really hard to convince me that her son is a huge fan of my magic, and had watched all my videos and would be so so happy if I could come to his birthday party and perform. While I was not fully convinced that I would have a "huge fan", I really wanted to also meet the boy who could sit through "all" my videos.

I met the pleasant birthday boy, he was very polite and well mannered. I could see his face light up every time something amazing happened. I could see that in his mind, he was imagining the endless possibilities that magic could bring. It was a beautiful moment for me.

When I went to my 3rd act, this boy literally recited the lines I had for that piece of magic. I was impressed and honestly quite surprised. This boy did watch all my videos and even memorized some of the lines to heart :)

At the end of my show, I gave him the lightbulb that I made appear from the iPad. He held it in his hands as if it was a fragile bird, with great care.

And I know that if I could inspire one child to innovate and never stop imagining, the future would be a brighter place. 

Here is what his mother had to say at the end of the performance:

"Dear Alexander

Thank you for your kind text, really appreciated and we were all enthusiastic about your show, kids, in particular P, spoke about your talent with everybody until evening. For sure next time we’ll do a show for adults, we’re thinking at a private event at home with all our friends so I’ll be delighted to keep in touch with you. Congratulations again and thank you for making P’s birthday party a special and magic moment for all of us"

Always a special thing to bring joy for a child of all ages. 

Yours sincerely,

Alexander Yuen

BOOKED BY INTERNATIONAL LUXURY BRANDS: IPAD MAGIC FOR MOET & CHANDON

Peers and laymen often ask me how I get booked by luxury brands like LVMH, Kenzo, Heineken, F1 Paddock Suite, Hennessy, Roger Dubuis, Mercedes Benz and most recently, Moet and Chandon.  

The truth is, I work really hard on creating original content and present them in a manner as original as possible. When compared to other magicians who are trying to intimate the same thing, these discerning high end brands have a keen eye on originality. 

There is no easy way to stay original, more often than not, young magicians who have just started out often copy successful magicians. While they might claim to be original by changing superficial features of their act, like the color of the prop, the bulk of their work is stolen (or as they claim, inspired by) from their predecessors. 

In contrast, it is an uphill challenge to create and innovate being the first-mover, since it is so much easier to copy and intimate the works off the originator. 

Despite these challenges, I have been very fortunate that the high-end brands still recognizes the quality of my work and trust me with their prestigious products for a magic launch. Most recently, I was flown to Colombo to do a session for Moet & Chandon's prestigious guests comprising of the top executives of Hennessy and Moet & Chadon, Socialites and Media. 

The event was a huge success with an the guests were left with an experience like no other. They even requested for an encore performance at the end of the night which I abide to. 

This event was also covered by the local newspapers like The Sunday Times and Esteem Magazine with a special mention of my magic.

All in all, more than just having original materials, I can pat myself on the back for doing a fantastic job. Here is a raving review from the organizer herself:

"Dear Alexander,

Hope you landed safely in Singapore. Just wanted to say THANK YOU. You were the star at our event and our guests absolutely loved you. Your performance was a total hit in Colombo and we have had three inquiries this morning!

Thank You Alexander. Even the media was thrilled to interview you and they called us this morning and complimented your act. We will try secure more events for you in the near future and be in touch with your shortly.

Once again THANK YOU! It was an absolute pleasure to work with you and we look forward to seeing you again in Sri Lanka in the near future.

Warm regards,

Organizer of the Moet & Chandon Event"

 

So it does pay to innovate and be original ;)

Signing off,

Alexander Yuen 

Asia's Top iPad Magician

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

Egypt: iPad Magician in the Middle East

A land of mystic and magic, Egypt. The place where fallen kings are mummified and kept in tombs where they believe in the afterlife. Filled with 3000 years of culture and richness, Egypt houses one of the 7 Wonders of the world. 

That sounds like something you'd see on a travel catalog, doesn't it? But in March, the iPad Magic Team and I were flown all the way from Singapore to Egypt to witness the magic of Egypt. Actually we were flown to perform at a Technology Conference called Connect HYPE 2018. There were partners from the Middle East at the event including Cisco (Which you might remember that I was performing there 2 years ago for their event in Saudi Arabia. Read more about it here!)

We were housed in the lovely Kempinski Soma Bay hotel in Hurghada, It was a wonderful place next to the Red Sea. We had the time to swim inside the Red Sea and did other tourist things. But it was not all play as we had a show to deliver, and deliver we did!
 

On top of my regular iPad Stage Illusions, I crafted a customized performance for Connect to showcase their digital and online technology. The whole coding process of a customized performance took about 15 hours, and you can see it below:

Though the effort was immense, it was well worth it. The performance was well received, the client loved how we showcased their technical know-hows and their services. 

After the performance, we went to tour Egypt, seeing the Great Pyramids of Giza. the Sphinx and even the Valley of the Kings. 

Check out a short video here on the various sights and sounds of Egypt:

I hope you enjoyed the video because we certainly enjoyed showcasing our magic to the middle east and in Egypt!

Can't wait to be back!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, Egypt. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He love the Sphinx and how it the word rolls off his tongue. SPHINX

Want to book Alexander at your international event? Contact him at alexander@ipadmagician.org

A MAGIC PLATEAU: TAKING A DIFFERENT STEP IN THE SAME DIRECTION

At some point in time, we all face burnouts in our career. It would feel like we have hit a point where things start to get stagnant; you come in to work, reply emails, send emails, wait for emails, craft proposals and then send more emails. This happens in all jobs, including mine. 

While the cycle for me to feel burnout is substantially longer, the last time I felt a burn out was in 2014, every time that it does hit me, I would take a step back to think, "What can I do differently, that will push me towards the end goal?". This question is important for me as an artist and a self employed entrepreneur. I cannot allow myself to detract too far from my artistic goals. The most common solution to a burnout is to take a long vacation, and that, I do not have the luxury of. 

In order to take a step back from the daily grind, (my routine largely consist of overdosing myself with coffee, replying a ton of emails, crafting a ton of proposals (in which most would be ignored or stolen by competition), coding my iPad Magic Apps (most of the time I am just pulling my hair trying to figure out that ONE thing) and the occasional meetings where I do enjoy), I had to make myself fall in love with the craft of magic again. 

I took on small directorial roles in creating magic shows. Last year, I designed a show consisting of 3 Magicians who performs together like a boyband: The Strangers. This show took over 8 months in terms of conceptualization, casting, rehearsing and troubleshooting. We had been very lucky to get the support of a large number of past clients and events partners for our show. 

While it is easier to coach and design a show for a team who sees you as their mentor, there were challenges to be faced. Overcoming these challenges prepared me for a project that I undertook in late 2017 [Cue Suspenseful Music]:

I took on a project to design and direct a magic show that cast the BOARD OF DIRECTORS of a company. 

I knew this was not going to be an easy feat since it would be different coaching a cast who were used to telling others what to do. Also, their interest in magic might not be as strong as the students under my wing. Another thing that hinted me that this was not going to be an easy task, was the fact that the main client (one of the director of the company), lamented that many other magicians had turned down this challenge (or opportunity).

The whole process began in November and the performance was to be in February. One of the challenges we faced was to find a suitable timing for rehearsal, since all of them have to allocate time outside of work for this, coming to a common time was tedious. Thankful, we were able to settle on a common regular timing. 

We utilized our studio space for our weekly rehearsals. With the help of my fellow trainers, the learning of the magic was one of the easiest part of the process. 

One of the biggest challenge we faced was to impart theatre techniques to them. Given that they were not in the performing arts, they were not well versed with movement, space and vocal effects. As a director, I had to balance between the drilling of these techniques while bearing in mind the limited time span and their capacity. At the end, everyone did exceptionally well and the show was very well received by their colleagues (If you don't believe me, see the video towards the end).

It was a tremendous joy to see the cast grow from shy individuals to charismatic performers on stage. Such skills are transferable to their careers when they are to do presentations or to meet clients. 

Here is one of the pieces performed that day which incorporates elements of their company's core values and magic:

Taking on this project also taught me the patience and given me the learning experience in crafting meaningful magic. Imparting performance skills to them, sharpened my own. They say that the best way to learn, is to teach; and that is definitely true.

Here is one of my favorite pieces of the show as it serves to inspire the audiences, motivate them to overcome adversity:

So to all that are feeling a little bit unmotivated at work, try something new, try something different. It might be harder at first, but at the end of the day, you will enjoy it!

After the event, we had a strong commendation letter from our client:

Hi, Alexander and Kim,

Sincerely, and on behalf of my colleagues, I thank Metaillusions team for the relentless coaching throughout the months of preparation.

It was a journey travelled with much challenges & frustrations at times from conceptualising to learning to the final moments, as we have members dropping out, we neglect and only to catch up with the practices at the 11th hour etc, and I witnessed how you and your team bore with us during this period and never stopped giving reminders again and again, only to make sure we succeed.

Thank you, Alexander, for the efforts in studying our personalities and customising the roles for us, I am impressed by this segment of the entire process.

There were a couple of genuine miscommunication and misunderstandings which I so appreciate our resolving them together.

Thank you, Kim, for patient guidance despite our constant forgetting of the lines and theatrical techniques.

There were just so many of us with different gaps during the training sessions, I really don’t know how you did it, but you did it.

Thank you, Anderson, Yuqi & Douglas for accommodating our rehearsal, and seeing to stage preparation.

Not easy, but you all made it work.

I am not sure if you still remember I once shared with you that another company actually gave us up after understanding our performing needs and diversified profiles.  Metaillusions took up this mission (which I thought was almost impossible) and made it a success.  Besides the concrete leadership, Metaillusions has a great team.  The young men are disciplined, humble and embrace accountability; as a HR practitioner it has been a long time since I last encountered such professional young generation from this new era.

Honestly, there were some slips during the actual performance, and I personally wished it could be better.  But well that was the best we ever could be at that very moment and I am 100% sure my team gave it all.

So once again, thank you, gentlemen.  On a personal capacity, you helped me see the other side and real side of magic, just like how the sun rises in the morning which is one magical moment that we all take for granted.  Indeed I appreciate magic is all around us so long we can see it.

Metaillusions, you create magic!

Here's wishing Metaillusions a fabulous 2018 & beyond!

Regards

Director, Corporate Services

Woohoo, and very touched!

Watch how the pieces are seamlessly and beautifully crafted into a performance, here!

Keen to learn magic? Want to have a show designed for your company's special night? Or even incorporating magic into your presentations? Look for the professionals, drop us a line!

HERE!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org

EXPERIENTIAL IPAD MAGIC AND STORYTELLING: ONE FABER GROUP

"One Escapade, Countless Experience"

The One Faber Group launch was an extremely fun project with side perks like watching Wings of Time, dining at their latest establishment, Dusk and visiting the Merlion, all in the name of "work".

This project, though fun, was quite challenging. There were several key objectives I had to achieve in this customized presentation.

1. To showcase One Faber Group's key attractions in an experiential and magical way
2. To highlight the various features of these establishments
3. To create wonderful memory anchors so that the guests would remember what the brand is all about.

This project took me 3 months of research, meetings and programming to come together. I had so much fun designing and incorporating national icons like the Sentosa Merlion and Shabaz (a character in Wings of Time).

The day finally came where we had to do the launch, my segment was the highlight of the event as it sealed in the emotional memories and experiential journey with the guests. This event was hosted by the wonderful Anitia Kapoor, whom I had the pleasure of meeting several times in other events. 

The performance ended with a huge bang, the audiences were thoroughly amazed and educated about what One Faber Group has to offer! There were countless moments of "ooo-s" and "ahhh-s"! Watch the video below to see it for yourself!

After the event, I was invited to have drinks with the upper management and media at Dusk. This place serves amazing cocktails and the Sunset Spritzer is my favorite.

Had a really good time talking to the management and the marvelous food!

All in all, what One Faber Group offers is truly One Escapade, Countless Experience. There is just so much to do with your friends and family there.

Signing Off (in a cable car)

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. Watch his video and find out why he is the Top iPad Magician in Asia!

For any enquiries, do contact him at alexander@ipadmagician.org